These days, it seems like everyone assumes that bigger is better when it comes to real estate. However, there are a portion of home buyers who are looking for smaller homes. They may not want to pay the higher utility costs associated with a big 2,500 square foot home, or perhaps they want to minimize cleaning and home maintenance. If you're trying to list a small home for sale, here are some ways to attract these buyers and hopefully get your asking price.
Specify who your home would be good for.
When looking at real estate ads, most home buyers like to picture themselves in a home. If you include in your listing what type of buyer your home would be good for, this will help attract the right kinds of buyers. For instance, you could write "smaller home perfect for older couple looking to downsize" or "2-bedroom perfect for a young couple."
Once you've specified who you think your best buyer demographic may be, tailor the rest of your information to suit their likely preferences. For example, if you are marketing to older couples, you'd want to emphasize that the home has wide doorways and is on one floor. If you're selling to a younger couple, you may emphasize that the home is only X miles from popular restaurants and bars.
Show pictures of storage space.
A frequent concern among those who are looking for smaller homes is that there won't be enough room to store their things. You can counteract some of these fears by making sure you include plenty of pictures of storage spaces within the home. Take photos of the linen closets, bedroom closets, and any storage space in the garage or basement.
Offer measurements of individual rooms.
Another concern among small home buyers is whether or not the home will accommodate their current furniture. You can help them decide this by including measurements of each room in your listings. For instance, you could mention that the home has a 12' x 14' living room and two 10' x 12' bedrooms.
Aim for simplicity when showing the home.
Before you begin showing the home, spend time time de-cluttering. Put away anything that's non-essential and try to reduce your decorations so that there are only a few in each room. Having fewer items in the home will make it feel a bit more spacious. This is important because, although there are many shoppers who want a small home for the energy and time-saving aspects it offers, most don't want the home to actually feel small and claustrophobic.Share