One of the key roles of a property manager is to ensure that the property is always rented. If you're looking for tenants to fill a vacancy, you should consider changing your recruiting tactics to reach potential tenants where they are. Here are a few tips to help you recruit tenants for your next rental vacancy.

Use Your Online Resources

The internet is a popular place to start for many people who are looking for a new place to live. That's why you should always make use of the online listing sources to get the property out to those who are doing their initial shopping online. Work with a professional who can do good quality images, because those pictures will be the key to drawing people into your open house or other showings.

Capitalize on Social Media

Social media platforms have become a hotspot for people who are sharing information, looking for resources, and even exploring rental listings. Videos, virtual tours, property pictures, and listing information can reach a wide audience when you post it on social media. Sharing and commenting makes the post more visible to others. You can even run social media contests and other incentives to attract more people.

Rely On Your Current Tenants

Send your current tenants a notice looking for referrals if you want to narrow your potential applicants. By asking for referrals from people you have already vetted, you'll have a better chance of successful applications. You can even offer your current tenants an incentive or discount for successful referrals.

Launch A Promotional Program

In addition to the standard rental signs, consider launching a promotional program for all new applicants. Consider incentives such as rental discounts or free carpet cleaning for people who are accepted as tenants during the promotion. Work with your local radio stations, news outlets, and newspapers to advertise the program, then consider hosting a large open house for everyone to explore the property and see what you have to offer. With the right incentive program, you may be able to attract quality tenants who may otherwise pass by.

Don't let your first management venture leave you scrambling to fill vacancies. With these tips, you'll be able to better attract tenants for your property. The better prepared you can be, the more successful you'll be as the property manager. Talk with the property owner to see what you can do collectively to attract reliable, paying tenants.